Karen FerreiraCreating value through design and heuristic evaluation — a case studyHow we adapted Nielsen’s methodology to the e-commerce context7 min read·Jan 19, 2021--1--1
Karen FerreirainUX CollectiveOptimizing e-commerce experience for new users during the pandemicHow we created a product focused on the new consumption pattern6 min read·Sep 15, 2020----
Karen FerreiraOtimizando a experiência de compra online para os novos usuários durante a pandemiaComo criamos um produto focado no novo padrão de consumo6 min read·Jul 7, 2020----
Karen FerreiraEntendendo o comportamento dos usuários para aumentar a conversão — estudo de casoUtilizando heatmaps para criar hipóteses e resolver problemas de usabilidade.5 min read·Mar 24, 2020----
Karen FerreirainDesign WarpIncreasing conversion by understanding user’s behaviour — case studyHow heatmaps help me to create hypotheses and solve usability problems.5 min read·Mar 24, 2020----